In September 2014, Ray White Commercial Perth was engaged to sell 51 Roberts Street, Osborne Park.

Located in the sought after industrial/commercial suburb of Osborne Park, 51 Roberts Street comprises 1,130sqm of land with a 28m frontage onto Roberts Street. Improvements on the property consist of a 660sqm office/warehouse. In addition to the building area, there is a rear enclosed yard 108sqm in size. The remainder of the site includes a concrete paved hardstand and car park, as well as landscaped and reticulated gardens.

Due to the unique size of the block, and lack of similar properties on the market in Osborne Park at the time, Barney Dear of Ray White Commercial Perth advised the owners to take the property to auction. A 6 week marketing campaign was implemented, which included professional photography, 2 large signboards, an elite listing on and a series of colour display ads in the West Australian.

During the marketing campaign a total of 25 enquiries were received from both owner occupiers and investors, who requested a copy of the Information Memorandum. This resulted in approximately 35 people attending the auction, including 6 registered bidders. Evidently, the property sold under the hammer for $1,675,000 plus GST. This represented a $100,000 increase on the reserve price and constituted an outstanding result for the owners.

Sales Analysis*
Vendor:Private Sellers
Land Area:1,130m²*
Building Area:662m²*
Sale Process:Public Auction
Marketing Budget:$7,326.52
Reserve Price:$1,575,000.00
Sale Price:$1,675,000.00