A refurbished commercial retail building on the corner of a main intersection in the CBD with high passing traffic exposure. The property undertook a healthy marketing campaign of over $30,000 to ensure all buyers were aware of the sale and given the opportunity to attend the auction. The agent did an excellent job in drumming up the interest from the enquiries and making sure they were mostly pre-registered for auction prior to the day and also aware of the process and their bidding rights.

The property was featured in multiple print media local, regional and national; together with a digital campaign spanning across social media platforms, target databasing and website listings.

As a result of the campaign, partnered with the support and skills of the Ray White Commercial GC South team, this property resulted in the highest sale value sold under the hammer at the Auction Spectacular last month.

 

Sales Analysis*
Total Advertising Spend$36,789.00
Total Enquiries19
Sqm rate$1,744.18
Sale Price$2,475,000 (inc GST)
Sale DateSOLD at Auction on 22 January 2017
*approx