Chinese New Year 2018: How a lucky red envelope can help with property deals

16 February, 2018
Happy Chinese New Year 2018

Red envelopes are an important and much-loved Chinese tradition, used to send money as well as blessings and good wishes to family, friends and colleagues.

But it’s not just what’s inside that counts — it’s the envelope itself and, in particular, its colour. To Chinese people, red represents energy, happiness and good luck.

Sending a virtual red envelope is a popular feature of China’s biggest social media platform, WeChat — a marketing tool becoming increasingly popular among real estate agents in Australia.

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