Joseph Assaf

  • Co-Owner & Director - Sales

Joseph has spent his career building a reputation across Western Sydney, particularly Parramatta and the surrounding region, on a foundation of honesty, transparency and consistency. He's played an integral part in some of the area's major commercial sales and leasing transactions, transacting over $1 billion in commercial property across the region, and it shows in a client base built largely on repeat business and referrals.

Joseph reads opportunities early, and helps clients position for both immediate return and longer-term growth potential, backed by negotiation skills and marketing campaigns tailored to each asset rather than a one-size-fits-all approach.

His performance has been recognised at both state and national levels. In 2024, he received the REINSW Award for Excellence – Commercial Salesperson of the Year and was recognised by REA as one of Australia's leading commercial agents. 

A 10 year consecutive Elite Performer, Joseph has remained in the top 2% of the entire Ray White network nationwide, recognising his sustained excellence and outstanding results.

Awards

  • 2025/2026 - Chairman's Elite Team Member
  • 2025/2026 - Elite Performer
  • 2025/2026 - Premier Performer
  • 2024/2025 - Elite Performer
  • 2024/2025 - Premier Performer
  • 2023/2024 - Elite Performer
  • 2023/2024 - Premier Performer
  • 2022/2023 - Elite Performer
  • 2022/2023 - Premier Performer
  • 2021/2022 - Elite Performer
  • 2021/2022 - Premier Performer
  • 2020/2021 - Premier Performer
  • 2019/2020 - Premier Performer
  • 2018/2019 - Premier Performer
  • 2017/2018 - Premier Performer

RWC Western Sydney

Ray White Commercial Western Sydney is a dynamic commercial real estate agency based in Parramatta and servicing the thriving region of Greater Western Sydney.  We offer sales, leasing and asset management services for all asset classes other than residential.   Our overarching goal is to identify, create and realise the value in our clients' property portfolios. And then do that again. And again. And again.  Our knowledge is broad. Our relationships are strong.  We deliver results. 
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