Located at 262 Oxford Street, Paddington, the property attracted over 100 enquiries across a comprehensive campaign that included online platforms, targeted database marketing, print media, and social channels through RWC Eastern Suburbs managing director Zorick Toltsan.
The property comprises a ground-floor retail space, long occupied by Assembly Label, and a separately leased two-bedroom residence plus studio accessed via the rear lane. This mix of tenancies delivers a diversified income stream, which has become increasingly appealing to investors seeking both stability and future rental growth.
“We’re seeing a real resurgence in demand for mixed-use retail and residential assets, particularly in blue-chip suburbs like Paddington,” said Zorick Toltsan from RWC Eastern Suburbs.
“The fact that well-known brand Assembly Label was the retail tenant gave buyers tremendous confidence in the location, the income profile, and the long-term investment fundamentals.”
The property sits on 229sqm of land with a building area of approximately 195sqm, and is strategically positioned in one of Sydney’s most vibrant shopping and dining strips. Benefiting from high pedestrian and vehicular traffic, the site offers strong connectivity between the CBD and Eastern Suburbs, and is surrounded by a thriving mix of fashion boutiques, cafes, eateries, and cultural landmarks.
“This was a generational asset, held in the same family for over 20 years and located in a corridor where stock is tightly held and rarely comes to market,” Mr Toltsan said. “Opportunities like this, where the tenant is a nationally recognised retailer and there’s scope for rental uplift, don’t last long.”
The buyer, a local investor, was attracted to the asset’s strong fundamentals, stable income, and long-term capital growth potential. The property was previously owner-occupied and represents a successful exit for a local vendor who had retained it for more than two decades.
The result underlines a broader trend: as investors seek security and growth in uncertain markets, mixed-use shop and residence investments are gaining popularity, especially in prestige suburbs like Paddington, where lifestyle appeal meets strong commercial performance.
