Leased to the Byron Bay Hat Company, one of the town’s most recognisable retailers since 1989, 1/4 Jonson Street is heading to auction on Friday 12 December through Lachlan O’Keeffe and Michael Feltoe of RWC Retail.

Located along the main retail strip in Byron Bay, the property offers investors a true set-and-forget asset with a net income of $111,792 + GST per annum and CPI rent reviews.

Mr O’Keeffe said Byron Bay’s tightly held nature makes opportunities like this exceptionally rare. “Byron Bay is one of the most coveted markets in Australia, and finding a tenanted investment on the main strip? A Unicorn. The Byron Bay Hat Company has been part of the town’s story for more than 35 years, and their long tenure speaks volumes about the strength of this location.”

Byron Bay continues to rank among Australia’s most tightly held property markets, underpinned by limited land supply, a strong local economy, and more than 2 million annual visitors.

The property occupies a corner position within a bustling retail complex with high exposure to Jonson Street, directly adjoining 135 council car parks and surrounded by quality local and national tenants. A net lease structure ensures minimal management, with the tenant responsible for all usual outgoings.

Mr Feltoe said the investment combines Byron Bay’s enduring lifestyle appeal with commercial reliability. “This is a trophy investment that offers both security and status. The tenant’s heritage, the location’s prestige, and Byron’s ongoing growth make it bulletproof - a rare chance for investors to hold something truly special.”

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