RWC has proudly announced its commitment to leverage Australia’s Summer of Cricket via their national signage program, including the highly anticipated Men’s Ashes Series and a full calendar of men’s and women’s international fixtures.
Eighteen months after repositioning from Ray White Commercial to RWC, the campaign signals a major milestone in the brand’s evolution, providing a national platform to drive awareness and engagement beyond traditional commercial real estate channels.
“This is more than a financial commitment, it’s a statement,” said Dan White, managing director of the Ray White Group. “We are dedicated to investing in RWC’s future, and cricket gives us the perfect stage to tell the market that Ray White Commercial is now RWC.”
Following the success of Ray White’s residential network through its AFL campaigns, the Group identified cricket, and particularly The Ashes, as the ideal avenue to mirror that success for its commercial arm.
James Linacre, head of commercial at RWC, said the campaign is a critical move in extending the brand’s reach. “You would be hard pressed to find a television or device in Australia that isn't streaming cricket over summer. We want to embed RWC in the national sporting consciousness, and align with a sport whose audience shares a strong synergy with our commercial client base.”
Through a multi-layered campaign running from August 2025 through to March 2026, RWC will activate a wide-reaching national presence across cricketing fixtures featuring both the Australian men’s and women’s teams.
Todd Alexander, head of marketing at the Ray White Group, highlighted the strategic nature of the investment.
“This campaign allows RWC to connect with an audience that sits right within our commercial property heartland. From national LED signage through partners MKTG, to over 5,800 mentions across SEN broadcasts, we’re ensuring the message is heard loud and clear, Ray White Commercial is now RWC.”
“This campaign is a definitive move to entrench RWC’s new identity in the minds of the Australian public, across every boundary, innings and match highlight,” Mr Alexander said.
Backed by Ray White Group’s legacy, the brand is now confidently forging its own identity in the commercial property market, and Australia’s Summer of Cricket is just the beginning.
