The site, comprising six separately titled lots, has now been completely sold within just 18 months, representing a full sell-out of a subdivided estate that had been owned by four separate private vendors, many of whom had held the land for over 20 years.
The campaign involved a mix of four public campaigns and two off-market transactions, leveraging strong marketing levers and database work to achieve standout enquiry and ultimate success.
"This is a really strong result for Redbank and further validation that the suburb is no longer just an 'up-and-coming' western corridor location," said Harry Egan, Director at RWC Southwest.
"We’ve seen a real shift in the buyer profile; this campaign alone had four owner-occupiers and one investor. It reflects the growing confidence in Redbank’s position as a key industrial hub."
The lots sold as follows:
Lot 1 – $1.85 million
Lot 2 – $1.4 million
Lot 3 and Lot 5 (sold together) – $5.675 million
Lot 4 – $3.45 million
Lot 6 – $2.4 million
Situated in the evolving industrial precinct of Redbank, the estate has benefitted from the recent gentrification and expansion of major logistics and warehousing operations, most notably through Goodman's Redbank Estate, home to high-profile tenants such as Australia Post, Coles, DB Schenker, L'Oréal, Visy, CHEP, and FedEx.
“The presence of such multinational and national occupiers has completely repositioned Redbank,” Mr Egan said.
“What was once overlooked is now one of the most active pockets in Brisbane’s industrial landscape. There’s real demand from owner-occupiers who want strategic positioning without paying premium inner-west prices.”
