A buyer relocating their business from Brisbane’s city centre has purchased Unit 14 at
SmartStores@EagleFarm for the full asking price of $1,832,250 plus GST, highlighting the appeal of premium workspaces that bring business and lifestyle closer together.
The owner-occupier secured the 178 sqm property at 344 Fison Avenue East, achieving approximately $10,294 per square metre across its warehouse and mezzanine office and accomodation .
Negotiated by RWC Queensland’s Paul Anderson and Andrew Doyle, the sale reflects demand from business owners seeking architectural quality, practical functionality and a connected location.
Developed by MAKR, designed by Culprit and being built by Prekaro Projects,
SmartStores@EagleFarm comprises a boutique collection of 16 workstores, with completion anticipated in the first quarter of 2027.
Mr Anderson said the transaction illustrated a broader flight to quality among discerning buyers.
“Buyers are looking closely at the complete offering: the location, the quality and functionality of the built form, and the capability of the team delivering it,” Mr Anderson said.
“They want confidence that what looks compelling on the plans will translate into a workspace that performs in everyday use. The developer’s experience, the construction teamand the attention to detail all carry weight in that decision.
“This purchaser intends to relocate from the city and occupy the property themselves. It is a strong example of a business owner choosing a space around how they want to work and live.
“Achieving the full asking price demonstrates the value buyers place on getting that combination right.”
Unit 14 incorporates 103 sqm of warehouse accommodation and 75 sqm of mezzanine space, with fitted reception and office areas, two allocated car parks and a separate loading bay.
Mr Doyle said Eagle Farm’s established business credentials were being complemented by the transformation of neighbouring Northshore Hamilton.
“There is a real buzz around Eagle Farm, with the momentum at Northshore Hamilton adding another dimension to the location,” Mr Doyle said.
“Economic Development Queensland’s recent selection of five development partners for the next stage of Northshore reinforces the scale of change taking shape nearby.
“For business owners, the attraction is having an established commercial address alongside an evolving riverside precinct, with access to Hamilton, Ascot, the airport and the city.
“That combination of business connectivity and lifestyle amenity is a compelling proposition for people making a long-term decision about where to base themselves.”
MAKR’s Jack Brinsmead said SmartStores@EagleFarm had been conceived around the practical needs of the people who would use it.
“Our focus is on creating a space solution that answers a real-world need for the end user,” Mr Brinsmead said.
“That means thinking about the whole working day: arriving, parking, meeting clients, receiving deliveries, accommodating the team and having the flexibility to grow.
“People lead busy lives, and a well-located workspace outside the city centre can make the day work better, while keeping them close to customers, home and the places they enjoy.
“Good design should make those everyday tasks feel easier. We want owners to feel proud of their space and confident that it supports the way they operate.
“SmartStores@EagleFarm brings those priorities together: a functional business base, a considered architectural identity and a location that connects work with the rest of life.”
Positioned beside Merlo Coffee’s headquarters and café, the development combines high- clearance warehouse space with air-conditioned mezzanine offices, bathroom and kitchenette facilities, and dedicated parking.
Remaining opportunities are being marketed through RWC Queensland and Tidal Property.
