William Cole

  • Asset Manager

William Cole is a highly technical and commercially driven Asset Manager at Ray White Commercial (SC), specialising in the strategic oversight and operational excellence of premium commercial portfolios across the Sydney city fringe and greater Sydney area.

Armed with a Bachelor of Property from the University of Auckland and over 5 years of industry experience, William brings a rare hybrid skillset that bridges high-level property operations, financial management, and technical facilities oversight. His background includes managing landmark commercial assets—most notably a major commercial building at 139 Queen Street in Auckland's CBD—where he directed complex commercial fit-outs, managed contractor service level agreements, and implemented rigorous preventative maintenance programmes. Previously at Colliers International, William served as a strategic advisor to high-profile government entities, overseeing a portfolio of over 300 properties while executing targeted leasing strategies and strict compliance protocols.

At RWC (SC), William takes end-to-end ownership of asset performance. He is highly proficient in capital expenditure (CAPEX) forecasting, mitigating operational risk, and identifying spatial reconfigurations to maximise asset yield. Known for his calm, reliable approach and sharp financial acumen, William is dedicated to cultivating trust with landlords and tenants alike. He ensures every building operates at peak efficiency, ultimately positioning his clients' assets for sustained long-term growth and market prominence.

RWC SC

Ray White Commercial (SC) is a full service real estate agency and property advisory business based in Sydney City. Our business ethos is to create maximum value for our clients with every transaction we make.  The business leaders have qualifications in law, property development, accounting, insolvency and extensive real estate experience, including in sales, asset management, leasing, debt origination and structuring. This experience enables us to identify areas of opportunity in our clients’ portfolios and focus on our commitment to maximising value.  Our expertise allows us to optimise each of our clients’ assets in order to deliver the …
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