The freestanding warehouse at 165 Victoria Street, Beaconsfield has been transformed by leading interior design and construction firm TVD Design, best known for their work with luxury retailers like Rolex and Watches of Switzerland, into a truly one-of-a-kind live/work opportunity.
On the market with William Gathercole and Marcus Schraag of RWC Industrial City South, the 452sqm* property offers flexible R1 zoning, making it perfectly suited for owner-occupiers seeking an inspirational creative residence, entrepreneurs in search of boutique headquarters, or investors hunting a versatile mixed-use asset in one of Sydney’s most dynamic city fringe pockets.
The warehouse was once home to iconic postcard brand Avant Card, known for its free postcard displays in cafes across Australia. After the company closed its doors in 2017, the building was acquired in a run-down state and has since undergone a complete transformation.
“It’s hard to believe this was a printing facility just a few years ago,” said Mr Gathercole. “Now it wouldn’t look out of place on the pages of a design magazine.”
“There’s always a buzz around warehouse conversions, and this one takes it to another level,” said Mr Gathercole. “It’s not just a pretty fit-out, it’s underpinned by serious infrastructure, cutting-edge tech, and architectural precision. It functions beautifully as a home, a studio, or a workplace, it's the ultimate hybrid.”
From its polished concrete floors and Realflame fireplace to reclaimed American Barn Oak detailing and a purpose-built server room, no detail has been overlooked in the conversion. The result is an adaptable space that feels just as comfortable hosting clients as it does curling up by the fire.
The property is equipped for modern business and living alike, with ultra-fast fibre-to-the-building internet, back-to-base security, Mobotix CCTV, a 12.8kW solar array with Tesla EV charging, and reverse-cycle air conditioning. With remote-controlled roller doors, dual street access, and parking for six vehicles, the space is as practical as it is beautiful.
“We’re seeing a real trend towards industrial buildings being adaptively reused for residential and creative office spaces,” said Mr Schraag. “Buyers want something different, something that speaks to their identity. This is a property that inspires.”
TVD Design, the current owner, approached the project with the same attention to detail and craftsmanship that characterises their luxury retail fit-outs. The result is a property that elevates the industrial aesthetic into a refined and functional sanctuary.
A short stroll from Green Square Station and Alexandria’s acclaimed dining and retail scene, 165 Victoria Street is ideally located for creatives, professionals, and lifestyle buyers seeking proximity to the city without compromising on space or individuality.
“Beaconsfield has quietly become one of Sydney’s most exciting fringe suburbs,” added Mr Schraag. “It has this beautiful blend of old industrial stock, great cafes, and a growing design and creative community. This property captures all of that.”
165 Victoria Street is expected to attract strong interest from alternative buyers seeking a property that defies convention.
