Comprising 67 Liverpool Street, 1/69 Liverpool Street and 2/54 Bathurst Street, the landmark aggregation spans approximately 2,041sqm and represents the largest strategic landholding offered in Hobart’s CBD since the sale of the former Myer site in 2009. Located behind the preserved façade of the historic Brunswick Hotel - a much-loved Hobart institution tragically destroyed by fire in July 2021 - the site occupies a prime position within the city’s main commercial and retail corridor.
“This is a once-in-a-generation opportunity,” Hayden Peck from RWC Tasmania said. “Opportunities of this scale, in this location, with this level of preparatory work already completed, simply do not come around in Hobart.”
The property is situated within the Central Precinct of the Central Hobart Plan, a recently endorsed planning framework that supports mixed-use development with a recommended maximum building height of up to 60 metres, offering significant flexibility for future development outcomes.
The site is already primed for immediate high-density development, underpinned by extensive due diligence, including investigations supporting a 250-plus key hotel scheme. Fronting one of Hobart’s busiest thoroughfares, it benefits from exceptional pedestrian exposure and connectivity, and is within walking distance of the Royal Hobart Hospital, civic and legal precincts, major retail destinations and the waterfront.
Long-term demand drivers further strengthen the opportunity. Hobart is already facing a material shortage of hotel accommodation, and the approval of the Macquarie Point Stadium is expected to significantly accelerate demand for hotel, residential and commercial space in the surrounding area. The site is located less than a 900-metre walk from Macquarie Point, placing it squarely within this emerging growth corridor.
“This offering arrives at a pivotal moment for Hobart,” said Matthew Wallace from RWC Tasmania. “As the city continues to evolve into a nationally and internationally recognised destination for tourism, events and business, developments of genuine scale will play a critical role in shaping its future.”
The scale and scarcity of the landholding places it firmly in historic context for the Tasmanian capital. The last comparable transaction was the former Myer site, now home to the Crowne Plaza, which sold in 2009 for $16.1 million. More recent transactions, including the Mövenpick Hotel site at 28-32 Elizabeth Street, which achieved $7,736 per square metre in 2017, further highlight the increasing scarcity value of large, scalable CBD sites.
“This is a generational asset,” Mr Wallace said. “A blank canvas in the heart of the city, offering the perfect foundation for a truly landmark development.”
