This unique property offers visionary developers and investors an exceptional chance to transform a landmark site steeped in over 150 years of storied history.
This striking three-storey building, prominently positioned on the edge of the CBD, was once home to the iconic Merryfield Hotel and later reimagined as the John Passmore Museum. Offered as a deceased estate, the property now invites a new custodian to unlock its immense potential through comprehensive redevelopment or strategic repositioning.
The campaign is being managed by Samuel Hadgelias and Nick Ward of RWC SC, who confirm strong initial interest from a wide range of buyers seeking a transformative project. “This is truly a generational opportunity to acquire a raw canvas with an unmatched historical narrative,” said Mr Hadgelias. “It’s a cornerstone of Woolloomooloo, perfectly located for a new purpose, and offers incredible scope for a discerning buyer to make their distinct mark on Sydney’s landscape.”
Constructed in 1874, the building originally operated as the Royal Domain Hotel, later renamed the Merryfield Hotel, serving as a bustling local pub for nearly a century until 1972. Subsequently, it was converted into the John Passmore Museum, a private gallery showcasing significant modernist Australian art. While retaining its original facades and historic layout, the building’s current internal condition provides a flexible foundation for a new creative vision.
Speaking on behalf of the deceased estate, Andrea Wrobel said: "The family is proud of the property's rich legacy as both a beloved local institution and a cultural hub. We believe its next chapter should be defined by a new owner who can appreciate its unique story while embarking on a transformative redevelopment that will ensure its prominence for decades to come."
Key features and opportunities:
● Prominent CBD fringe location: Commanding position at the convergence of
Woolloomooloo, Potts Point, and the CBD.
● Significant historical narrative: Over 150 years of history as a hotel and art
museum, offering strong branding potential for future uses.
● Flexible layout and extensive footprint: A three-storey building providing generous
internal spaces ripe for re-configuration.
● Development / repositioning potential: Ideal for conversion into a boutique hotel,
high-end residential, mixed-use commercial, or creative arts space (subject to council
approvals).
● Zoning: MU1 Mixed Use: Providing excellent flexibility for a variety of commercial,
residential, and creative endeavors.
● Rare on-site parking: A highly valuable and sought-after asset in such a tightly held
urban precinct.
● Upper-level harbour glimpses: Potential for desirable views from future elevated
spaces.
“What truly sets this offering apart is the inherent character and untapped potential,” said Nick Ward. “The rich history provides an exceptional narrative for future branding, while the existing structure allows for complete design flexibility. This is an invitation to contribute to Sydney’s architectural future.”
The property will be offered for sale by public auction in September. This auction is expected to attract a diverse mix of visionary boutique developers, astute investors, hospitality operators, and private owner-occupiers who recognise the property's strategic position and immense cultural and developmental resonance.
The price guide remains confidential, with the exact auction date to be announced shortly.
HIGH-RES IMAGES HERE INCLUDING HISTORIC IMAGES
