Frank Developments’ boutique industrial project, Karthina Lane, has officially reached completion after selling out entirely before construction was finished, a testament to the growing demand for well-designed, premium industrial spaces in Brisbane’s inner-city.
Located in the highly sought-after Bulimba precinct, the development will offer unparalleled access to Brisbane’s CBD, key arterial routes, and a thriving local business community, making it a standout opportunity for both business occupiers and private investors.
“Karthina Lane really shows that the market values quality design in the best locations,” said Paul Anderson, director at RWC Queensland. “From the outset, strong fundamentals combined with meticulous attention to detail gave buyers the confidence they needed to commit early.”
Echoing this sentiment, Andrew Doyle, also director at RWC Queensland, highlighted the project’s broad appeal: “We struck the perfect balance between owner-occupiers and investors. This diverse buyer mix demonstrates that Karthina Lane meets a wide range of needs in today’s industrial property market."
Comprising 15 carefully crafted strata units, Karthina Lane was designed with both functionality and durability in mind. The units feature high-quality finishes and layouts tailored to accommodate various business operations. “We saw strong interest from a range of industries,” said Licastro. “Interior designers, builders, e-commerce companies, lighting specialists, all found the spaces here perfectly suited to their needs.”
Roughly half the units were purchased by owner-occupiers looking for premium, bespoke spaces, while the remainder attracted private investors confident in the project’s location and quality.
Frank Licastro, Director of Frank Developments, emphasised the team’s commitment to raising the bar for industrial properties in Bulimba. “Our goal was to lift the standard of industrial space in the area by focusing on design and detail. It’s incredibly rewarding that the market has responded so positively, selling out before completion truly validates our approach.”
The scarcity of similar bespoke industrial stock in Brisbane has only heightened the appeal of Karthina Lane. “There’s simply nothing else quite like this in the market,” Mr Licastro said. “The combination of a bespoke site design and a premium location creates a unique offering that buyers just can’t find elsewhere.”
Driving this success was a strategic and comprehensive marketing campaign. The sales team leveraged a dynamic digital portal, compelling video content, and targeted social media outreach to engage potential buyers effectively. “Our marketing was designed to showcase the project’s unique features and quality to a broad audience,” said Paul Anderson. “The results speak for themselves.”
Karthina Lane builds on the momentum created by Frank Developments’ previous industrial project, Gould Lane at Herston, which also sold out prior to completion. “Gould Lane was a game-changer for Brisbane’s industrial market, and Karthina Lane continues that legacy,” Mr Licastro said. “We’re proud to be setting new benchmarks for what industrial spaces can offer in terms of design, location, and appeal.”
