The property was acquired by an owner-occupier, underscoring continued demand from businesses seeking premium, design-led headquarters in Melbourne’s most vibrant urban precincts.
The sale reflects circa $8,000 per square metre on gross building area and approximately $16,500 per square metre on land, highlighting the strength of the Prahran market for high-quality commercial stock.
Mr Dwyer said the campaign attracted significant interest from both investors and occupiers, with the eventual purchaser recognising the property’s unique blend of style, functionality and location.
“This was a standout opportunity for a brand-conscious business to secure a headquarters that truly reflects its identity,” said Mr Dwyer. “The combination of a double-fronted New York-style design, exceptional natural light and a prime Prahran location made this an incredibly compelling offering.”
The 290m²* building spans three levels and features a sleek, modern fit-out including open-plan workspace, a boardroom, breakout areas, kitchen facilities, refurbished bathrooms and a balcony. Positioned on a 139m²* Activity Centre Zoned land parcel, the property offers both flexibility and long-term upside.
“Opportunities of this calibre are tightly held, particularly in lifestyle-driven precincts like Prahran,” Mr Dwyer added. “We’re seeing a clear trend of owner-occupiers prioritising quality spaces that enhance staff experience and brand presence.”
Strategically located in the heart of Prahran, the property benefits from immediate proximity to some of Melbourne’s most renowned hospitality venues, as well as excellent connectivity via train, tram, bus and major road networks.
The vendor was an established owner-occupier who had previously engaged Mr Dwyer to assist with the acquisition of 122 Chapel Street, St Kilda, demonstrating strong ongoing relationships and repeat client confidence.
“It’s always rewarding to work with clients across multiple transactions,” said Mr Dwyer. “Understanding their long-term vision allowed us to identify and secure another outstanding asset aligned with their business goals.”
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