Premium property developer B.P. Wharton has officially launched ‘SmartStores@Eagle Farm', a boutique industrial and commercial development that is already witnessing unprecedented demand.
Over 60% of the project has been snapped up prior to the official launch, with 10 of the 16 architecturally designed units already sold or under offer during a highly successful pre-marketing phase.
Located at 344 Fison Avenue East Eagle Farm, the development comprises of 16 premium strata units ranging from 98sqm to 354sqm within Brisbane’s sought-after Australia TradeCoast precinct.
The project has been developed under B.P. Wharton’s established SmartStores brand, designed by acclaimed Brisbane architecture studio byCulprit and will be constructed by Pekaro Projects.
SmartStores@Eagle Farm delivers high-clearance warehouse spaces paired with fully fitted mezzanine offices, premium internal finishes, EV charging capability, smart building systems, secure on-site parking and integrated kitchenette and bathroom amenities.
Jack Brinsmead, Group Development Director at B.P. Wharton, said the early pre-sales activity reflected the growing demand for high-quality industrial ownership product in tightly held infill locations.
“The response to SmartStores has exceeded expectations, particularly given the project has only recently entered the market,” Mr. Brinsmead said.
“To achieve 10 sales and under offers during pre-marketing demonstrates the strength of demand for premium industrial product in core Brisbane locations.”
“Eagle Farm is an incredibly difficult market to break into. There’s very limited new strata supply, particularly product that combines functionality, architectural quality and long-term investment appeal.”
“SmartStores is about delivering spaces that feel elevated from the traditional industrial offering - spaces that modern businesses are proud to own and operate from.”
Positioned within minutes of Brisbane Airport, the Gateway Motorway, Hamilton, Ascot and Northshore, while also sitting directly adjacent to Merlo Coffee’s roasting facility and café.
Paul Anderson of RWC Queensland said the project reflected an emerging shift in occupier expectations within the industrial market.
“There’s a reason institutional office landlords invest heavily in hospitality and food amenity when activating towers, it improves the occupier experience and drives demand,” Mr. Anderson said.
“We’re now seeing that same evolution within the industrial market, where buyers want more than just functional warehouse space.”
“The adjoining Merlo Coffee roasting facility and café has created a genuine occupier experience around the project that has strongly resonated with buyers and played a major role in the project’s pre-sales success.”
Andrew Doyle of RWC Queensland said the speed of pre-sales activity highlighted the depth of demand currently underpinning Brisbane’s strata industrial market.
“We’re seeing buyers move quickly whenever quality industrial product becomes available in tightly held locations,” Mr. Doyle said.
“The fact that more than 60 per cent of the project has effectively been absorbed during pre-marketing speaks volumes about the strength of the market and the scarcity of this type of offering.”
Ryan Hipwood of Tidal Property said the project was attracting a broad mix of sophisticated owner-occupiers and investors seeking premium industrial product close to Brisbane’s core.
“There’s a noticeable shift in the market toward industrial spaces that offer more than just warehousing,” Mr. Hipwood said.
Dax Roep of Tidal Property said the project’s design-led approach had differentiated it from traditional strata industrial developments.
“Projects of this calibre rarely come to market in Eagle Farm,” Mr. Roep said. “The combination of architectural quality, premium inclusions and the location within Brisbane’s most established industrial precinct has created genuine urgency amongst buyers.”
Construction and registration of titles is expected in December 2026.
