Across projects from Morayfield to Beaudesert, the agency currently has more than 150 units on its books and is transacting between three and six sales per month. One trend stands out - the age and mindset of buyers.
Paul Anderson of RWC Queensland said the shift is obvious on the ground. “We’re seeing more buyers under 30 than ever before,” Mr Anderson said.
“In many cases they are skipping their first home or moving straight into a second purchase much earlier. They are not buying for lifestyle; they are buying for income.”
With a median unit size of around 150sqm, micro industrial assets offer an accessible entry point into the commercial market, backed by strong returns.
Pricing across the portfolio ranges from approximately $4,000 per square metre in Beaudesert to more than $10,000 per square metre in core infill markets such as Eagle Farm and Bulimba.
Mr Anderson said decision making is increasingly straightforward. “We sold a unit in Beaudesert and asked the couple onsite at the first inspection if they wanted a second look. The wife said no - it is just a ‘cash machine’.”
“That’s how this cohort is thinking. It’s purely numbers.”
The shift is being driven by broader economic factors, including housing affordability constraints and a move toward income-focused investing. Industrial assets, particularly at the smaller end, are increasingly seen as simple, stable and easy to understand.
Demand is also being driven by small and medium businesses. Andrew Doyle of RWC Queensland said owner-occupiers are competing directly with investors for the same stock.
“These assets are critical for small businesses trying to secure their own space at an entry-level price point," Mr Doyle said.
“There is limited supply at this end of the market, so you are seeing genuine competition between investors and occupiers.”
RWC Queensland has made a deliberate move into the micro industrial sector to service both groups. “We have consciously expanded into this space,” Mr Doyle said.
“There is strong demand from younger investors, and at the same time SMEs that need functional, affordable space.”
Paul Anderson said the trend reflects a broader shift in how younger buyers approach property.
“There is a level of risk awareness with this group,” he said.
“They are not chasing speculation. They are looking for income, stability and something tangible.”
“It’s a credit to the next generation. They are switched on and making calculated decisions early.”
Micro industrial assets are increasingly emerging as the first step into property investment for a new wave of buyers.
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