The high-profile 780sqm site, situated on the corner of King William and Sturt Streets, was sold by the Mortgagee in Possession to South Australian family enterprise AA Advancements, following a strong expression of interest campaign that drew attention from a wide range of prospective developers and investors.

RWC Adelaide Partners Jack Dyson, Harry Einarson and Managing Partner Oliver Totani managed the campaign, which concluded with the deal being transacted shortly after the EOI closed.

“This property offered an extremely rare chance to secure a triple-fronted development site with direct tram line access in the tightly held southern pocket of Adelaide’s CBD,” Mr Dyson said.

“With its Capital City zoning allowing for development up to 53 metres and an existing approval for a 16-storey serviced accommodation tower, the site presents outstanding potential for a major project in a location that is quickly growing in appeal.”

Previously home to the King’s Head Hotel, a once-bustling venue known for championing South Australian produce and beverages, the property has sat dormant for some time following a series of unsuccessful redevelopment attempts.

“After several false starts in recent years, this sale marks a turning point for the site,” Mr Einarson said.

Located just a short walk from Victoria Square and Adelaide Central Market, the property sits in a thriving legal, government and hospitality precinct. It is surrounded by key institutions including the Supreme, District, Magistrates and Youth Courts of South Australia, and is steps away from popular cafes, eateries and the Prohibition Liquor Co.

“The area is a vibrant mix of residential, commercial and lifestyle offerings,” Mr Totani said. “Combine that with immediate tram access and proximity to major city destinations, and you have one of the most well-connected and versatile development sites on the market.”

The sale reflects a broader trend of renewed interest in centrally located, developable parcels of land in Adelaide’s CBD, particularly as planning certainty and transport infrastructure continue to improve.

“There’s a noticeable shift back toward CBD development now that cost pressures are easing and interest rates have stabilised,” Mr Dyson said. “Buyers are looking at sites like this with fresh eyes and renewed confidence.”

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